A digital and creative design agency in Corby is hosting a free event to help businesses across Northamptonshire to master their email marketing.
The seminar, entitled Email Marketing with Cut-Through, is part of a series of Open House events designed by WTBI to offer free, practical marketing support to small to medium-sized businesses (SMEs).
Taking place at WTBI’s studio at Corby Enterprise Centre, Email Marketing with Cut-Through runs from 10am to 12pm on Tuesday 21st July and promises to provide delegates with practical techniques to improve customer engagement and make the most out of their email list.
Creative Director and Co-Founder of WTBI, Andy Hodson, and Dave Calvert, Digital Director, will be jointly presenting the seminar.
Andy said: “With a saturated inbox, the greatest risk to a brand isn’t a broken link or a typo. It is being entirely forgettable.
“Many businesses burn through their marketing budgets buying unpredictable traffic and relying on social media algorithms, whilst completely neglecting the one channel they actually own – their email list. When done correctly, an email list is a real asset that appreciates in value and cannot be copied by competitors.”
Dave added: “Most business emails overload the reader with flat blocks of uninspired text. At our event, we will be breaking down the engagement-killing mistakes that turn prospects off and explain how to avoid them.
“We will also show businesses how to stop sending one-way announcements and instead build a sustainable narrative journey that respects their audience’s time and rewards their attention.”
Businesses interested in attending the event can register for their free place at https://wtbi.agency/seminars/email-marketing-with-cut-through-july-26/
