A Corby creative agency is inviting local businesses to discover how they can cut through the noise and create marketing that people actually notice at a free event later this month.
WTBI will host its latest Open House event, Unbox Your brand: Creative Marketing That Deserves Attention, at its studio at Corby Enterprise Centre from 10am to 12pm on Tuesday 15th September.
The free masterclass will explore why traditional marketing is increasingly being ignored and how businesses can use creative storytelling, disruptive design and memorable experiences to stand out from their competitors.
Creative Director and Co-Founder of WTBI, Andy Hodson, will lead the session, looking at how businesses can move away from predictable industry clichés and generic corporate marketing to uncover the stories and ideas that make their brands genuinely different.
He will also introduce delegates to the four pillars of creative marketing – disruptive branding, dynamic content, immersive experiences and user collaboration – and demonstrate how businesses of all sizes can use them to capture attention without huge marketing budgets.
Andy said: “Businesses are competing for attention in a world where people are exposed to thousands of marketing messages every day, so simply saying the same things a little louder is no longer enough.
“When every business in a sector looks and sounds the same, customers have very little to distinguish between them other than price. Creative marketing is about breaking those patterns and finding ways to make people stop, look and remember you.
“At the event, we want to show businesses that creativity doesn’t have to mean enormous budgets or gimmicks. Often, the most powerful starting point is understanding what is genuinely different about your business and finding an unexpected way to tell that story.”
Joining Andy will be guest speakers Sacha and Dan Pretot, founders of 4 Creative Solutions, who specialise in turning creative concepts into high-impact physical marketing.
They will demonstrate how specialist print engineering, bespoke packaging, interactive materials and sensory experiences can transform an idea on a screen into something a prospective customer can physically hold, open and interact with.
Andy added: “We spend so much of our lives scrolling through digital content that physical marketing can have enormous impact when it is done well.
“Sacha and Dan will be bringing along some fantastic examples and showing how combining a strong creative idea with something tactile can create an experience that stays with people long after they have seen it.”
The event is the latest in WTBI’s series of Open House sessions, created to provide local SMEs with free, practical marketing advice in an informal environment.
Unbox Your Brand: Creative Marketing That Deserves Attention will take place at Studio 3, Corby Enterprise Centre, London Road, Corby, NN17 5EU, from 10am to 12pm on Tuesday 15th September. Places are free but limited. Businesses can register at https://wtbi.agency/seminars/creative-marketing-september-2026/
