Northamptonshire digital marketing agency Eighty Eight Digital is celebrating seven years in business following a year of growth, investment and significant change.
The Northampton-based agency has grown its client base by 35% over the past 12 months and is on course to achieve its strongest year to date, while strengthening its leadership team and significantly expanding its in-house capabilities.
Web design, development, maintenance and hosting, alongside videography, are now all delivered by the agency’s own team, supporting its ambitions for further growth.
A leadership restructure last year also saw Todd Bucknall take on the day-to-day leadership of Eighty Eight Digital as Managing Director.
Todd, who has been involved with the company since its early days, has since worked alongside Operations Director and shareholder Alex Harper to strengthen the agency’s commercial strategy, introduce clearer growth plans and invest in new systems to support business development.
Todd said: “Since taking on the Managing Director role, I’ve seen first-hand just how much potential there is within the business. We have a hugely talented team and a strong foundation to build on.
“My focus has been on making sure we can continue to grow without losing the quality, relationships and way of working that have got Eighty Eight to where it is today. Over the next 12 months, we want to build on that momentum and work towards becoming Northamptonshire’s go-to digital marketing agency.”
Alex, Eighty Eight Digital’s longest-serving team member, became Operations Director and a shareholder as part of the restructure. Having joined the business in March 2021, he now oversees operational delivery and is focused on ensuring the agency has the right systems, processes and team in place to support its continued growth.
The agency has also invested in its wider team, with a number of internal promotions and the appointment of a Head of Web, while several team members have celebrated significant anniversaries with the business.
The expansion of its in-house services has already resulted in a 20% increase in new clients for web and video services alone in the last 12 months.
Alex said: “Seven years is a brilliant milestone for the business, but I think the last 12 months in particular show just how far we’ve come. We’ve grown, invested in our team and expanded what we can offer clients, while making sure we have the right structure behind the scenes to support that.
“Having been here for close to six years, it’s exciting to see the business entering this next chapter and I’m really proud of what the whole team has achieved.”
Looking ahead, Eighty Eight Digital is preparing to recruit a new Digital Marketing Executive to support its growing SEO, PPC and wider digital marketing functions.
The agency is also planning to launch its Eighty Eight for Good initiative, which will see the team use its time and digital expertise to support charitable and community organisations through pro bono work and hands-on involvement.
Eighty Eight Digital supports businesses across the UK with web design, SEO, paid media, videography and digital strategy, combining technical expertise with a collaborative, people-first approach.
